Creacttive

#The use of the cell and changes in consumption

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10-06-2016
The use of cell phones changed the way we live and consume. Google new studies on how we relate with brands you have in the following note.

According to a recent study by Google mobile devices have changed many of our behaviors. Including our relationship with brands. This new reality has fragmented the path of the consumer into thousands of micro moments that happen in a moment.

Now I want to know. Now I want to go. Now I want to do and now want to buy the micro-momentos, they are experiences living consumers and the new battleground for brands.

Mainly, smartphones allow us to react at the time to a question or need. Either for something that we want to learn, know, do or buy. When a consumer search on the internet that want or need their expectations are high and limited patience. For this reason, the quality, relevance and the membership of the message is the most important.

Thus, preferences and purchases are molded into these micro-momentos. From research by Google could specify that: 1 in 3 users of internet in the region use the smartphone to find data.

Finally, we can say that the best strategy for brand to be efficient and have more arrival to your potential clients is be present and attentive to the needs of the consumer "in the moment", consider the context to deliver the best experience and optimize the path of consumer and measure every important moment.

Source: Google

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