Facebook has released several updates to conquer the younger; However, according to a study by eMarketer, not it's succeeding. Teens prefer Instagram and Snapchat.
Research reveals that around 14.5 million users between 12 and 17 years of age they used Facebook this year, which means a fall of 3.4%. This fact alerts to the creators of the social network, because it is a phenomenon that happens for the first time.
"Teens and preteens who are on Facebook seem to be less committed, log less frequently, and spend less time on the platform," said Óscar Orozco in a statement from the company.
Meanwhile, although many say that Snapchat is in free fall, eMarketer predicts that this network will experience the highest growth of users aged between 18 and 24 years, with an increase of 19.2% in 2017, just in the United States.
However, the company's analysis not estimated best times for the social network of the ghost, which all have been copied. Finally, expected in 2018 Instagram have much faster growth, which could cause it to dethrone it completely.
Teens prefer Instagram and Snapchat.