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#Myths about social media videos

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20-10-2017
n recent years social networks have transformed the way we communicate, not only between users, but between brands and their audience. Videos are one of the great resources in digital marketing. In fact, Cisco projects that by 2019, 80% of Internet traffic will be generated through these.

There are many myths about applying this resource in social media marketing. However, specialist such as Jordan Kasteler, SEO Director of Hennessey Consulting, claim that they can collapse.

Why? We explain:

 

It is obligatory the own or original content: it is certain that one of the main recommendations is that the videos must be original. But not all companies have the resources to do their own production, so you can turn to imaging services to create a good material.

Always think of mobile: many use the vertical format thinking that is the only way to create videos for devices. However, many view videos from Facebook or Twitter in the web version, where clips designed with a ratio of 1: 1 have been shown to increase completion rates by 67%, according to the Laundry Service agency.

Some believe that YouTube went out of style: the growth of other social networks have made some think that this channel would be forgotten. It did not happen that way. Google's video platform has more than one billion users. ComScore data reveals that on desktop devices, YouTube attracts more than 150 million viewers per month, far above any other social network.

Short videos: do not last more than three minutes, say some. According to Kasteler, it is possible to make longer ones.

 

Source: Merca20.com

Is projected for 2019, 80% of the traffic on the internet is video

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