Creacttive

#Marketing trends for 2018

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22-11-2017
Generation of valuable content and non-intrusive experiences, allowing the brand to approach its target audience We currently live in a world of overinformation and over-publicity, in which increasingly the number of platforms, formats and advertisements impact us throughout the day, so it is necessary to generate valuable content and non-intrusive experiences that help brands to get closer to their target audience. Therefore, it is estimated that in 2018 marketing trends are based on the art of storytelling.
Here we present some of the key points that companies should take into account:
- Visual and multimedia contents have a leading role in communication and marketing. Including illustrative images, explanatory videos and graphic pieces attract attention, being a great tool for transmitting information, especially on the Internet, in which each message must be interpreted quickly and differently.
- The generation of content that offers value to users for free on the Internet will be increasingly present, being key to attracting leads. As a complement to Inbound Marketing, branded content, native advertising and the use of microinfluencers will be the preferred formats for the creation of advertising campaigns.
- Growth Hacking, in 2018, will be one of the marketing techniques with greater strength. His methodology is a hybrid between digital marketing and web development based on the generation of leads in a creative, analytical, differentiating and, if possible, free.
- An essential part for attracting customers in a non-intrusive way is their search engine positioning. Therefore, we will see an increase in the number of pages AMP, an open source project designed by Google that provides a solution to the common problem that web pages have, their loading time.
- It is increasingly common to receive automatic messages from companies. The implementation of marketing automation and chatbaots strategies have gained presence throughout this year, and will be essential in 2018.
Source: Current company

Generation of valuable content and non-intrusive experiences, allowing the brand to approach its target audience

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