Creacttive

#Masterful marketing of Netflix

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21-02-2018
In the last 5 years, grew by 92% the number of households that subscribed to this service

In the last 5 years, the number of households that subscribed to Netflix grew by 92%. Most families in the States and Latin America use this service and it is expected that in 2018 this number will increase. This product is designed so that users get stuck in their programs and spend whole days watching series or movies. However, it is not just about producing good shows, it is knowing how to use advanced digital marketing techniques to acquire new customers and retain existing ones. What sets Netflix apart from other streaming services? Amazon, HBO and Vudu offer access to thousands of television shows and movies. It has intuitive user interfaces and are available on all devices. However, Netflix is ​​in a unique position to master the video streaming revolution because the company seeks to personalize the content. The personalization of content is not only possible for large companies, because entrepreneurs can also take advantage of this resource to differentiate themselves from the rest. Tools such as Optimizely and Adobe Experience Cloud allow you to customize content based on a variety of points such as the country associated with an IP address. Multi-channel campaigns are key to transmitting your message. Netflix is ​​available on seemingly all devices. From computers to smart TVs, users can access wherever and whenever they want. The marketers of this service adopt a similar approach to promotion. Multichannel marketing is not about spending a lot of money on advertising gimmicks, it is about creating campaigns that meet with members of the target audience wherever they "live". Another of its qualities is simplicity. In a world with so much information it is important to say the basics at the right time. Therefore, it is not surprising that for new customers, the home page is so simple that it seems scarce. Only two scrolls are needed to reach the end, and it presents two messages: "look anywhere" and "cancel at any time". On the other hand, despite what is believed, email marketing is not dead. In fact, it is a tool that uses Netflix as a key component of client integration and nurturing. Success in digital marketing is not the result of big budgets. They are creative strategies focused on the client. Source: entrepreneur.com At Creacttive we position ourselves at the forefront of the digital universe, incorporating new technologies at the service of our clients.

In the last 5 years, grew by 92% the number of households that subscribed to this service

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