18-02-2016
Animations took a clean sweep major social networks Facebook, Twitter and Instagram are full of Gifs which are used by both people and brands to communicate moods and also to advertise various products. The last network to join was Twitter that will incorporate a search engine of gifs.
In the era of rapid consumption, this application is suitable for transmitting ideas, feelings and thoughts in a fast way, with animation and fun. This allows to attract the attention of users, a difficult task in the era in which communications abound.
The main page where you can find them is Giphy, was born three years and already began to transform itself into a business. The company has been valued at $ 300 million. During the Grammys, Giphy think real-time animations so that users could use them at the time.
Brands have begun to use them as marketing strategy and also there are several interested in entering the business since it is a new market that is generating a lot of money. But it is important to know that brands must beware the use of gifs, since mostly used in informal communications and with a tinge of humor. If you want to communicate an innovative and funny gifs are indicated for that purpose.
Source: Pure Marketing
